Privacy Policy
Last updated: 22 October 2026
This policy explains how EQUALLE, operated by AH Goods LTD, collects and uses personal information when you visit our Shopify store, contact us or place an order. Our business postal address is 71-75 Shelton Street, London, WC2H 9JQ. You can contact us at ahgoodsltd@outlook.com.
Information we collect
Depending on how you use the store, we may process your name, email address, delivery and billing details, order history, customer service messages and information about how you interact with our website. Payment information is handled through the payment providers available at checkout.
How we use your information
We use information where necessary to fulfil orders, arrange delivery, answer questions, handle returns, keep records and meet legal obligations. We may use information to protect our store from fraud and maintain its security where we have a legitimate interest in doing so. We only send marketing communications where we have an appropriate legal basis and comply with applicable marketing rules. Where we rely on consent, you may withdraw it.
Who receives your information
We use Shopify to operate our online store and may share information with payment processors, delivery providers and other service providers where needed to run the business.
Cookies and similar technologies
Our website may use cookies and similar technologies for essential shopping functions and, where enabled, analytics or advertising. Nonessential technologies requiring consent should not be used without the necessary consent.
International transfers
Some service providers may process personal information outside the UK. Where relevant, we must ensure an appropriate lawful transfer mechanism or safeguard is in place.
How long we keep information
We keep personal information only for as long as needed for the purposes described here, including legal, accounting and customer service requirements.
Your rights
Under UK data protection law, you may have rights to access, correct, erase or restrict use of your personal information, object to certain processing, and request data portability, depending on the circumstances. You can also withdraw consent where processing relies on consent. Contact us to make a request.
You may raise a concern with the Information Commissioner's Office at ico.org.uk.
Changes to this policy
We may update this policy when our practices or legal requirements change. The latest version will appear on this page.
Contact
Email: ahgoodsltd@outlook.com
Legal business name: AH Goods LTD
Postal address: 71-75 Shelton Street, London, WC2H 9JQ